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Canam Canada ad campaign targets engineers and architects
In early 2008, Canam Canada, a business unit of Canam Group, launched an advertising campaign across Canada and New England, featuring print ads in trade magazines written for engineers and architects. Canam teamed up with a Quebec-based marketing firm, Image de Mark, to develop fresh new concepts for this campaign.
The concept developed for engineers is intended to promote the time savings they can achieve by using Canam products for their construction projects. Engineers reap the advantages of:
- calling on the experts at Canam
- consulting the technical publications posted on Canam’s web site
- using the online engineering tools that Canam puts at their disposal.
Engineers who deal with Canam from the design stage of their projects always come out ahead.
The concept developed for architects emphasizes the special shapes and complex projects that Canam is capable of producing. Canam dares architects to unleash their creativity, opens their eyes to the countless ways of using steel and offers to turn their unusual building designs into reality.
The messages conveyed to architects and engineers through this advertising campaign are also promoted on Canam Canada’s homepage.
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